Canadians Are Ready to Pay More for Organic and Sustainable Foods

Canadians are embracing organic foods with enthusiasm, and they’re willing to pay more for the health and environmental benefits they offer. A 2021 survey revealed that 41% of Canadians are ready to pay a premium for organic products, with 77% of those aged 18-34 leading the charge. This trend is particularly strong in Quebec, where 72% of residents are willing to spend more on eco-friendly foods, followed by 65% in Ontario and 63% in British Columbia.

What’s driving this shift?

• Health Benefits: Organic foods, free from synthetic pesticides and fertilizers, often contain higher levels of antioxidants, which support long-term health and wellness.

• Environmental Impact: Organic farming promotes biodiversity, improves soil health, and reduces water pollution, appealing to eco-conscious consumers.

• Frozen Organic Appeal: Organic frozen vegetables and fries lock in nutrients and flavor, offering a convenient, sustainable option that minimizes food waste while delivering the same organic benefits.

• Business Opportunities: For potential clients, this growing consumer willingness to invest in organic foods signals a lucrative market for partnerships with organic suppliers and retailers.

By choosing organic products like frozen vegetables and fries, you’re not only supporting your health but also contributing to a more sustainable future. For businesses, aligning with this trend can attract a loyal, eco-conscious customer base.

Source: Made in CA, Organic Food Statistics in Canada for 2025, Published January 10, 2025. Available at: https://madeinca.ca